Sunday, April 4, 2010

Chatroulette and PR?

Chatroulette seems to be one of those fads that everyone is trying out right now. Well, not me. I can appreciate the idea of it being entertaining but I don't even have time to talk to my own friends, so why bother with strangers?

That being said, I've certainly stumbled upon a few Chatroulette videos that have caught my attention and made me think about it's connection to PR.

Example #1: Merton freestyles in real-time with strangers on Chatroulette and his videos go viral.

Example #2: As a tribute to Merton, Ben Folds improvises songs with a live audience and tailors each one to whoever pops up on his Chatroulette screen.

Has Chatroulette become the new medium to promote oneself just as youtube has been for a while now? I think this fad will stick around for a little bit longer and people will have fun with it as a means to promote themselves and their talents but the trend will die down quickly. But I could be wrong and Chatroulette might take on a life of it's own for a more extended period of time. Who knows?

One thing is for sure, you won't catch me using it. This is one social medium that I'll pass over.